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Polling Booth Surveys: A Novel Approach for Reducing Social Desirability Bias in HIV-Related Behavioural Surveys in Resource-Poor Settings

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Abstract

This study compared rates of HIV-related sexual risk behaviours reported in individual face-to-face (FTFI) and group anonymous polling booth (PBS) interviews in India. In PBS, respondents grouped by gender and marital status answered yes/no questions by putting tokens with question numbers in colour-coded containers. Data were subsequently collated for each group as a whole, so responses were not traceable back to individuals. Male and female PBS participants reported substantially higher rates of pre-marital, extra-marital, commercial and anal sex than FTFI participants; e.g. 11 vs. 2% married males reported paying for sex; 6 vs. 1% unmarried males reported homosexual anal sex.

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Acknowledgments

This research was funded by the Bill & Melinda Gates Foundation. The views expressed herein are those of the authors and do not necessarily reflect the official policy or position of the Bill & Melinda Gates Foundation. The polling booth survey methodology was developed in India by Catalyst Management Services and Mahila Samakhya Karnataka.

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Correspondence to Catherine M. Lowndes.

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Lowndes, C.M., Jayachandran, A.A., Banandur, P. et al. Polling Booth Surveys: A Novel Approach for Reducing Social Desirability Bias in HIV-Related Behavioural Surveys in Resource-Poor Settings. AIDS Behav 16, 1054–1062 (2012). https://doi.org/10.1007/s10461-011-0004-1

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