Abstract
While culture is both complex and multifaceted, it is important to examine health behaviors and outcomes within a particular sociocultural setting. Culture can best be described through in-depth, ethnographic research or through qualitative methods. Qualitative inquiry is both a means and an end in conducting research. You can use it to learn about the meaning of knowledge, attitudes, and behavior in order to design a prevention program or as a primary aim to describe a group of people and the context in which they exhibit behaviors. This chapter is intended to provide a diverse group of researchers with some “basics” related to the process of qualitative research, including an overview of types of qualitative research and methods, the importance of identifying a theoretical framework, and systematic research design, which should guide the choice of methods. A detailed discussion of qualitative data management and analysis is provided, as this is often the least understood part of qualitative research and the section of a grant proposal that is least developed and described. The chapter provides a starting point for understanding how qualitative methods can be used in health research and in preparing a grant proposal that incorporates qualitative research.
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Bentley, M.E., Tolley, E.E., Pequegnat, W. (2010). Qualitative Inquiry: An End Not Just a Means. In: Pequegnat, W., Stover, E., Boyce, C. (eds) How to Write a Successful Research Grant Application. Springer, Boston, MA. https://doi.org/10.1007/978-1-4419-1454-5_14
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