Theme of Messages | No. of Lives Saved According to Modelinga | Approximate No. of Months of Broadcasting |
---|---|---|
ORT | 3000+ | 6 |
Malaria | 3000+ | 7 |
Breastfeeding | 2000+ | 5 |
WASH | 2000+ | 4 |
Pneumonia | 1000–1500 | 4 |
Extra care for low birth weight infants | 1000–1500 | 3 |
Complementary feeding | 500–1000 | 3 |
Maternal health | 500–1000 | 3 |
Abbreviations: ORT, oral rehydration therapy; WASH, water, sanitation, and hygiene.
↵a Number of lives predicted to be saved if the campaign were implemented at national scale (not in the RCT intervention zones alone). These were the original model predictions at the start of the campaign. Message weightings were altered further during the course of the campaign.