TABLE Lives Saved Model Predictions Used to Weight Messaging When Designing the Burkina Faso Radio Campaign
Theme of MessagesNo. of Lives Saved According to ModelingaApproximate No. of Months of Broadcasting
Extra care for low birth weight infants1000–15003
Complementary feeding500–10003
Maternal health500–10003
  • Abbreviations: ORT, oral rehydration therapy; WASH, water, sanitation, and hygiene.

  • a Number of lives predicted to be saved if the campaign were implemented at national scale (not in the RCT intervention zones alone). These were the original model predictions at the start of the campaign. Message weightings were altered further during the course of the campaign.