Classification Assignment in the Kano Modela
| Dysfunctional Question (Attribute Not Present) | |||||
|---|---|---|---|---|---|
| 1: Like | 2: Must-Be | 3: Neutral | 4: Live With | 5: Dislike | |
| Functional question (Attribute present) | |||||
| 1: Like | Q | A | A | A | O |
| 2: Must-Be | R | I | I | I | M |
| 3: Neutral | R | I | I | I | M |
| 4: Live With | R | I | I | I | M |
| 5: Dislike | R | R | R | R | Q |
Abbreviations: A, attractive; I, indifferent; M, must-be; O, one-dimensional; Q, questionable; R, reverse.
↵a For example, if a respondent answers the functional question with “I like it that way” and the corresponding dysfunctional question with “I dislike it that way,” then the respective attribute is classified as one-dimensional.