Classification Assignment in the Kano Modela

Dysfunctional Question (Attribute Not Present)
1: Like2: Must-Be3: Neutral4: Live With5: Dislike
Functional question (Attribute present)
1: LikeQAAAO
2: Must-BeRIIIM
3: NeutralRIIIM
4: Live WithRIIIM
5: DislikeRRRRQ
  • Abbreviations: A, attractive; I, indifferent; M, must-be; O, one-dimensional; Q, questionable; R, reverse.

  • a For example, if a respondent answers the functional question with “I like it that way” and the corresponding dysfunctional question with “I dislike it that way,” then the respective attribute is classified as one-dimensional.