TABLE 2.

Functional and Dysfunctional Questions and Their Response Options

QuestionResponse Options
Functional question: How would you feel if attribute X were present in the final product?

  • (a) I like it that way.

  • (b) It must be that way.

  • (c) I am neutral.

  • (d) I can live with it that way.

  • (e) I dislike it that way.

Dysfunctional question: How would you feel if attribute X were not present in the final product?