Attributes Included in the Kano Questionnaire and Their Descriptions
| ID | Attribute | Description |
|---|---|---|
| Intervention characteristics | ||
| A1 | Video | Preference to receive vaccine information as a video |
| A2 | Cartoon | Preference to receive vaccine information in animated form |
| A3 | Short duration | Preference for a short communication product (less than 5 minutes) |
| A4 | Text | Preference for a video-based intervention to include written text, such as subtitles |
| A5 | Resource information | Preference to receive a pamphlet after the intervention which highlights further resources and lists contact addresses |
| A6 | Key message summaries | Preference to receive a pamphlet which summarizes the key messages of the communication product |
| Intervention distribution | ||
| B1 | Shareability | Preference to be able to share the communication product via Facebook or other social media |
| B2 | Trusted messenger | Preference for the communication product to be distributed by a known and trusted person |
| B3 | Health center location | Preference for the communication product to be screened/distributed at the health center |
| B4 | Privacy | Preference to be alone when watching the communication product |
| B5 | National logo | Preference for the communication product to include the logos of national organizations and authorities |
| B6 | International logo | Preference for the communication product to include the logos of international organizations and authorities |
| Intervention content | ||
| C1 | Fact-based | Preference for the product to focus on presenting scientific facts |
| C2 | Story-based | Preference for the product to include narratives and stories of individuals |