Insight gathering and synthesis | | 29 adolescent girls 9 community influencers
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Prototyping | Skits: Data collectors either act out or ask participants to act out a fictional scenario to gain audience reactions. Card sorting: Data collectors provide participants with a set of cards on a specific topic and ask them to sort them in various ways and provide reasons for their responses. Vox props: Data collectors provide a short prompt to participants (often in the form of a story) and ask them questions to understand their reactions and opinions. Sample advertising: Data collectors present different branded materials and ask participants to explain what they do and do not find appealing.
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Live prototyping | Small-scale implementation: Design teams create a version of the intervention that can be run under real-world conditions to assess feasibility. Data collection methods include participant observation, quantitative monitoring of behaviors, and qualitative interviews to understand what appealed to participants and what did or did not prompt new behaviors or outcomes.
| 570 adolescent girls 33 husbands of adolescent girls 174 mothers of adolescent girls 102 community influencers
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