TABLE 2.

Poshan Didi Chatbot Pilot Phase 1 Research Questions and Hypotheses

QuestionsHypothesisExpectations From Learnings
How will users receive the chatbot?The chatbot would be well received (i.e., users would find it useful to receive information through their phones via a persona-based, conversational interaction).

  • Understand smartphone penetration and usage

  • Test feasibility of text-based messaging

  • Explore initial reactions from beneficiaries on counseling information sent via technology

  • Build content to include key topics of age-appropriate counseling

How will users respond to incoming messages?Users would respond when they were engaged and interested.
How will the chatbot affect AWW services?Accountability of AWW services can be increased by asking users about recent AWW visits.

  • Abbreviation: AWW, Anganwadi worker.