Table 4. Percentage of Womena Recalling Exposure to Specific Program Activities at Midterm, by Country
Program ActivityIndia (UP)KenyaNigeriaSenegal
Exposure to CHW in the last 3 months22.52
Ever saw any UHI TV programb41.52
Ever heard any UHI radio programb5.32
Attended FP/Tupange meeting in the last year11.49
Saw Tupange leaflet in the last year32.58
Saw Tupange poster in the last year43.16
Saw Shujazz comic book in the last year16.94
Heard Jongo Love radio program in the last year16.29
Saw episode of Matatu TV program in the last year22.33
Heard or seen “NURHI” in the last year23.01
Ever heard of language-specific NURHI radio programs28.96
Heard NURHI phrases/slogansc in the last year30.91
Ever listened to language-specific NURHI radio programs56.55
Seen NURHI puzzle logo in the last year26.81
Received info on FP/birth spacing at a community eventd in the last year20.85
Heard general FP messages on the radio in last 3 months63.38
Saw FP on TV in last 3 months (NURHI was only group with TV advertisements during project period)59.29
Heard at least 1 ISSU radio program in the last year40.57
Saw at least 1 ISSU TV program in the last year66.43
Participated in at least 1 ISSU community activity in the last year22.31
Heard an FP radio advertisement in the last year47.59
Heard religious leader speak favorably about FP in the last year27.18
  • Abbreviations: CHW, community health worker; FP, family planning; ISSU, l'Initiative Sénégalaise de Santé Urbaine; NURHI, Nigerian Urban Reproductive Health Initiative; UHI, Urban Health Initiative; UP, Uttar Pradesh.

  • a The matched analysis sample comprised, in India, women in union and not sterilized at baseline; in Kenya and Nigeria, all women; and in Senegal, women in union at baseline.

  • b The midterm questionnaire for India asked specifically about 3 UHI spots: (1) Sambhal lunga, about a wife taking control and going to see a doctor and to use a contraceptive method; (2) Munna, in which a husband adopts male sterilization after talking to a doctor and has a happy married life afterwards; and (3) Kishton Mein, a story about a couple who adopts female sterilization at the time of delivery because they don't want any more children. Each was asked related to TV and radio exposure separately.

  • c Includes “Get it Together”; “Know, Talk, Go”; “No Dulling”; and attending a family planning meeting led by someone wearing a program t-shirt.

  • d Includes association meetings, naming and freedom ceremonies, graduation events, Christmas/Eid celebrations, and weddings.