Key Barriers and Enablers to ASF Retailers’ Promotion, Sale, and Business, Tigray, Ethiopia
| Method | Objective | Key Barriers | Key Enablers |
|---|---|---|---|
| Structured market transect walk | Understand market setting and infrastructure | Lack of electricity for cold storage (to ensure food safety and increase product shelf life) Lack of permanent location to sell product Lack of promotion of product Unregulated competition Seasonal fasting | Market as social gathering place Trust between the consumer and retailer Profitability of products |
| Key informant interviews with ASF retailers | Understand retailers’ perceptions of constraints and enabling factors for making a profitable and sustainable livelihood from selling ASFs in local markets | ||
| TIPs with egg retailers Market observation with retailer Practice negotiation Practice follow-up | Test feasibility of improved practices with egg retailers Observe current practice Reveal which relevant improved practice(s) that egg retailers are willing to try Reveal which relevant practices retailers are able to sustain over the trial period; adaptations that retailers adopt; perceptions of benefits and negative consequences | Lack of time to promote product due to business of market Perception among consumers that retailer is promoting new practice for purely financial gains Household consumers are not their usual buyers | Curious consumers Innovative mindset among retailers |
Abbreviations: ASF, animal source foods; TIPs, trials of improved practices.