Key Barriers and Enablers to ASF Retailers’ Promotion, Sale, and Business, Tigray, Ethiopia

MethodObjectiveKey BarriersKey Enablers
Structured market transect walkUnderstand market setting and infrastructureLack of electricity for cold storage (to ensure food safety and increase product shelf life)
Lack of permanent location to sell product
Lack of promotion of product
Unregulated competition
Seasonal fasting
Market as social gathering place
Trust between the consumer and retailer
Profitability of products
Key informant interviews with ASF retailersUnderstand retailers’ perceptions of constraints and enabling factors for making a profitable and sustainable livelihood from selling ASFs in local markets
TIPs with egg retailers
Market observation with retailer
Practice negotiation
Practice follow-up
Test feasibility of improved practices with egg retailers
Observe current practice
Reveal which relevant improved practice(s) that egg retailers are willing to try
Reveal which relevant practices retailers are able to sustain over the trial period; adaptations that retailers adopt; perceptions of benefits and negative consequences
Lack of time to promote product due to business of market
Perception among consumers that retailer is promoting new practice for purely financial gains
Household consumers are not their usual buyers
Curious consumers
Innovative mindset among retailers
  • Abbreviations: ASF, animal source foods; TIPs, trials of improved practices.