Applying Behavioral Concepts to Knowledge Management Practice to Improve Programs

Knowledge Management ObjectivePromote or Mitigate Behavioral Economics ConceptWays to Apply the Behavioral Economics ConceptPractical Examples from Knowledge SUCCESS Project
Make it easy to find relevant and useful informationMitigate choice overloadCurate information from various sources
Provide more information sources for newer/emerging knowledge needs and fewer sources for established domains where the evidence and guidance have remained constant
20 Essential Resources ( are collections of 20 essential resources on important FP/RH programmatic topics that are curated by a range of experts across organizations and projects
That One Thing ( a weekly newsletter recommending the one tool, resource, or newsworthy item that FP/RH professionals should pay attention to that week
FP insight ( a tool that allows individual FP/RH professionals to discover and curate their own collections of important resources
Use context-specific information to improve programsMitigate cognitive overloadProvide actionable information that includes enough detail on the “how” and the context
Reduce dissemination of high-level “success stories” and instead include practical information on programming approaches that work and ones that don’t work
What Works in Family Planning and Reproductive Health ( is a series that draws on WHO’s guidelines for documenting program experiences and packages the details on the “how” of program implementation in an easily digestible and actionable way
Learning Circles ( are a small-group based and highly interactive series that guides program managers and technical advisors through supportive discussions on what works and what doesn’t in program implementation
Share information with other professionals within and across organizationsPromote social norms and internal incentivesRecognize individuals and organizations for sharing information in visible ways (e.g., badges, spotlights in newsletters)FP insight users can earn badges ( for completing certain actions on the platform, such as sharing resources, and they receive feedback, through notifications, when other users like their posts and follow their collections
Make it easy to share information via templates and familiar features (e.g., social media icons) and formats (e.g., informal discussions) and provide feedback to those who share informationFP insight users can quickly and easily save and share resources ( to the platform by clicking on a visible and easily identifiable “plus” (+) icon
Build trust and group identity among communities of practice by using a mix of interactive and online knowledge management tools and techniquesLearning Circle cohorts begin with various icebreakers to give participants an opportunity to build trust with each other, and they use a number of different KM tools and techniques (, such as 1-2-4-All and Troika Consulting, to facilitate information sharing in the interactive discussions
Fail Fests encourage FP/RH professionals to reflect on program failures through small-group discussions with one member sharing a 2-minute failure story and the other members asking “curious questions” to reflect on lessons that can be applied in future activities
  • Abbreviations: FP/RH, family planning and reproductive health; KM, knowledge management; WHO, World Health Organization.