Features of the Mother-Baby Friendly Platform for Reporting Violations of the Milk Code
| Feature | Available On | Description |
|---|---|---|
| Report violation | Website | Users enter data on date, place, and details of violation. Contact information (email and/or mobile phone number) is collected to allow reporters to receive updates on the status of their report. Information on the reporter (name, sector, age) are collected under conditions of confidentiality. Submission of the name of the reporter is optional. Reported violations submitted to the platform were filtered by WVDF and sent to DOH and FDA according to the type of violation. Reports are sent anonymously. Photo and video documentation can also be uploaded. Submitted photo and video documentation are collected as part of evidence and verified. |
| Mobile application | Users had an outbox in case of slow or non-existent internet connections, allowing the submission of reports at a more appropriate time. Reporters could also view and track their reported violation statuses. | |
| SMS | Reports can also be sent to a designated number through SMS by providing the required details but uploading of supporting documentation is not possible. | |
| News articles | Website and mobile application | WVDF-written news articles and updates on breastfeeding-related developments in the country (information on events, advocacy caravans, and updates on regulations and laws). |
| Infographics | Website and mobile application | Infographics formulated and published by WVDF with the approval of DOH designed to provide information on the rights of breastfeeding mothers, supporting policy documents, and the benefits of breastfeeding through what were intended to be attractive and more easily digestible graphical illustrations. |
| Videos | Website and mobile application | Videos produced and published by WVDF highlighting individual experiences of breastfeeding mothers, citing the benefits of breastfeeding for both mother and child. |
| Directory | Website | Users can view breastfeeding stations in the Philippines through a provided map. Upon identifying and clicking a chosen breastfeeding station, the user would be provided the address of the location and its accreditation status (i.e., whether it is an accredited Mother-Baby Friendly Hospital, accredited Mother-Baby Friendly Workplace, or has a certificate of commitment for Mother-Baby Friendly Program.) |
| Mobile application | Users can suggest and upload breastfeeding station locations by marking a pin on the map, subject to approval of the administrator. The user will be required to upload an image of the location as well. | |
| Policies and laws | Website and mobile application | Contains a database of policies and laws related to the MBFP project, including Executive Order 51 and its implementing rules and regulations and Regulation Act 10028 and its implementing rules and regulations. Users can also download an offline version of these laws. |
| Motherhood journal | Mobile application | Through the motherhood journal, a mother can track the activities of their baby/babies such as breastfeeding, diaper changes, and key development milestones and share these on social media. The section also provides tips on breastfeeding techniques and practices. |
| Other | Website and mobile application | Provides details of the MBFP project and the organizations involved, such as WVDF and DOH, with links to their respective websites. A frequently asked questions section is also provided for in-depth information. |
Abbreviations: DOH, Department of Health; MBFP, Mother-Baby Friendly Philippines; SMS, short message service; WVDF, World Vision Development Foundation.