TABLE 3. Demand-Generation Activities to Educate Clients About Family Planning and MSI Services, by Channel
Mobile Outreach ServicesSocial FranchisingClinics
Delivery of high-quality services to enable word-of-mouth referralsDelivery of high-quality services to enable word-of-mouth referralsDelivery of high-quality services to enable word-of-mouth referrals
Educational outreach by community health workers (CHWs) or other community agents about importance of family planning and different methods through:

  • Door-to-door mobilization

  • Group information sessions

  • Educational/promotional communication and media

Educational outreach about family planning and long-acting and reversible contraceptives (LARCs), including implants, as well as about BlueStar family planning services through:

  • CHWs and other community agents

  • Print or radio advertisements

Educational outreach about family planning and MSI services through:

  • Kiosks at regular markets and popular events

  • Radio show appearances by MSI clinic staff

  • Flyers and promotional materials available at locations frequented by young women, such as markets, universities, and beauty salons

Designated day for team visit, making it a noteworthy and anticipated community eventSpecial discount days on LARC services
Local media advertisements about voluntary family planning and LARCs, including implantsPromotion of BlueStar brand, as an overall sign of quality service deliveryTraining for all clinic staff including receptionists and support staff to ensure client-friendly, non-judgmental environment
Where appropriate, referrals from other MSI service delivery channelsReferrals from:

  • Other non-MSI services at franchisee

  • Other MSI service delivery channels, where appropriate

Where appropriate, referrals from other MSI service delivery channels
Announcement of upcoming mobile team visit via:

  • Town crier

  • Radio

  • CHWs or other community agents