TABLE 2. Demographics of Registered Users, by Subscriber Type and Delivery Method (July 2011–June 2013)
Pushed SMSPushed VoiceRetrieved Voice
Pregnant Women
No. of registered users7042381,559
Age, mean, y252625
Employed in formal sector, %1398
No. of weeks eligible for messages, mean161616
Caregivers of Children Under 1
No. of registered users7332241,654
Age of child, mean, mo444
Female, %545355
No. of weeks eligible for messages, mean363536