Requirement | Description |
---|---|
Nutrition awareness | Consumers will value nutrient-dense foods only if they are aware of the benefits of improved nutrition |
Signaling | Consumers should have the knowledge and skills to identify nutrient-dense foods from those that are not |
Availability | Nutrient-dense foods should be available in locations that are accessible and socially acceptable to the consumers |
Affordability | Consumers should be able and willing to pay for the added cost of fortification |
Acceptability | Nutrient-dense foods should be acceptable to consumers based on physical appearance, organoleptic properties, consumption patterns, and preparation practices |
Capturing value | Actors along the VC should be able to capture a sufficient share of the value they create through their contributions to the production processes of nutrient-dense food |
Sufficient incentives along the VC | The value captured along the VC should be equitably distributed to actors in the form of incentives |
Value coordination and governance | The VC stakeholders are individual entities that are interdependent and therefore require efficient coordination in sharing of information, alignment of business strategies, and implementation of joint promotional activities |
Managing costs, risks, and uncertainty | The added costs and risks for adding additional nutrients to foods requires public policies that promote and sustain partnerships between the private business and the public sector |
Appropriate institutional environment28 | Adequate institutional mechanisms are required, such as legal frameworks that shape markets, food standards and regulations, and policies for managing costs and risks |
Abbreviation: VC, value chain.