| Attribute | % Distribution |
| Key information provided to clients to distinguish the LNG IUS from the copper IUDa | |
| Hormonal product | 85 |
| Reduces bleeding | 52 |
| Duration of use | 44 |
| Works locally in uterus | 15 |
| Prevents cancer | 15 |
| Aspects of the LNG IUS that are attractive to clientsa | |
| Reduction of excessive menstrual bleeding | 59 |
| 5-year product | 15 |
| Hormonal effect | 15 |
| Plastic/nonmetallic | 15 |
| Duration of use | 15 |
| Aspects of the LNG IUS are unattractive to clientsa | |
| Contains hormones | 44 |
| Insertion procedure/modesty issues | 22 |
| Strings cause discomfort during sex | 19 |
| What are the most important noncontraceptive benefits of the LNG IUS?a | |
| Reduces menstrual blood loss | 52 |
| Prevents cancer/uterine disease | 22 |
| Prevents anemia | 22 |
| Treats heavy menstrual blood loss | 22 |
| Alleviates pain during menses | 15 |
Abbreviations: IUD, intrauterine device; LNG IUS, levonorgestrel intrauterine system.
↵a Multiple responses allowed; only responses garnering at least 15% (n = 4) are shown.