Participant Quotes Regarding Rumor Priority From Interviews on Organizational Response to Rumors During the 2014–2016 Ebola Virus Disease Outbreak in Liberia and Sierra Leone

High priorityRumors were super important, and they were considered a fundamental bedrock of everything that they were doing. —International staff, Sierra Leone
Priority variation within organizationI think we really dropped the ball at the [Ebola Treatment Center]. I mean, it's embarrassing because … it should have been really at the top of my mind, but it wasn't. I was so busy doing other ETC stuff. I wasn't thinking about laying any kind of groundwork or trying to track rumors around the ETC. —International staff, Sierra Leone
Low priorityAs far as I remember - they were not particularly concerned in having an approach to do with addressing the rumors. —International staff, Sierra Leone
Changing priority over timeI don't think anyone really knew what a huge problem they would be until after the peak of the outbreak. I don't I don't think we understood how much of a barrier they would be. I mean we started hearing rumors in probably May or June of that of 2014, but I don't I just don't think any of us foresaw what a barrier they would be to health seeking behaviors. And so before then I don't think we took them seriously, to be quite honest. Or not seriously enough. I think there was a lot of, like, laughing them off at the Ministry level and in the technical working groups. —International staff, Liberia