| Subscriber | Message Type | |
| SMS | Voice | |
| Pregnant Women | Message 1: When you and your family know that you are pregnant, a visit to ANC will help you understand everything you need to do to keep the baby healthy.Message 2: You and your growing baby need food for energy, body building, and protection. Meat, eggs, greens, vegetables, rice, and fruits help your baby grow. | The ANC is your partner in the pregnancy. It is important to go to all 4 of your visits and to use the tablets that they have given to you. Your baby is continuing to grow! Your baby's fingernails and fuzzy hair are appearing and it's able to do things like swallow and kick. In the next 3 weeks, your baby will double in size. Body building foods like meat, beans and eggs are important for you and your baby. Try to take some every day. And remember; only take medicines given to you by a nurse. Traditional medicines can be dangerous for your baby. You might be feeling that you need to urinate a lot. This is a normal part of pregnancy. Try to drink less water before bed. If you feel pain or burning when you urinate you may have infection. |
| Caregivers of Children Under 1 | Message 1: Make sure your baby has its vaccination. In the first week, your baby should get polio vaccine by mouth and the BCG vaccine against TB by injection.Message 2: Keep the cord stump clean and dry. Do not force it to fall off. If there is discharge or redness visit the clinic. Infections can be serious. | Congratulations on being a new mom! This week, make sure your baby has all its vaccinations, including the polio vaccine and the BCG vaccine against tuberculosis. You should start breastfeeding immediately and remember to only give your child breast milk for the first 6 months of his life. Carry your baby close to your breasts because it will help give your baby good physical and emotional conditions and help you to grow close. Keep your baby's cord stump clean and dry and do not force it to fall off. If there is discharge or redness visit the clinic. Infections can be serious. Your baby should be placed on his back for sleeping until he is strong enough to roll over himself. |
Abbreviations: ANC, antenatal care; BCG, bacille Calmette-Guérin; SMS, short message service; TB, tuberculosis.