Decision-making Step | Prompt(Cue, Action, or Meaning) | Contextual Factor | Behavioral Construct | Barrier or Facilitator |
---|---|---|---|---|
Accessing MNP | Cue: The perspectives of people with authority on MNP hold greater weight | Caregivers are more likely to make decisions about their children’s health when an expert gives them the information. | Authority bias | Negative interactions with medical professionals can cause caregivers to not give MNP. |
Using MNP at the moment of child feeding | Meaning: Is the action uncomfortable or painful such that it is avoided? | Children often react negatively to taste of MNP, making feeding difficult or unpleasant for caregiver. | Negativity bias | If children refuse food supplemented with MNP, caregivers may stop giving it. |
Using MNP at the moment of child feeding | Action: Caregivers abruptly discontinue MNP | Caregivers abruptly decide to stop giving MNP when their child has diarrhea or another side effect. | Hot-to-cold empathy gap | Visceral reactions when a child is sick can lead to a rapid choice to discontinue MNP. |
Abbreviation: MNP, micronutrient powder.