TABLE.

Breakdown of Media Coverage of the 2014 HPV Vaccination Campaign in South Africa by Media Type and Rating (N=373)

Media TypeRating
Positive No. (%)Neutral No. (%)Negative No. (%)
Print (n=105)34 (32.4)57 (54.3)14 (13.3)
Broadcast (n=16)10 (62.5)1 (6.2)5 (31.3)
Online (n=252)96 (38.1)148 (58.7)8 (3.2)
Total140 (37.5)206 (55.2)27 (7.3)