TABLE. Attributes, Midline Findings, and Issues Associated With the Burkina Faso Saturation+ Program
AttributesMidline FindingsIssues
Randomized village clusters (7 intervention arms and 7 control arms)Substantial listenership (as reported)Substantial improvements in behavior seen in control areas
Areas believed to be isolated from other mass media messaging (outside the “electric grid”)Improvement in some care seeking behaviors, but mostly no difference compared with control areasLarge differences between intervention and control areas at baseline: intervention areas poorer, more likely Muslim, and farther from health facilities
Mass media only (radio)Some dose effect seen based on "spot" messages but not dramasSeasonal difference between timing of baseline and midline surveys
Addressed multiple behaviorsIncrease in service site utilization corroborates the reported increases in care seekingContamination of exposure to radio messages in one control area
Prioritized most important behaviors based on lives saved modelingVarious other health promoting activities occurred in both intervention and control areas
Extensive formative researchNo qualitative data provided as yet to give further insights
Short spots and interactive dramas (story-based)Mass media only
Aired multiple times per day (spots) or per week (dramas)Many behaviors addressed; certain topics received more emphasis
Potential to reach others besides primary caregiversNo supply-side change limits service-related behavior
Local, rapidly developed, innovative content with quality controlMore effect may take more time
Partnerships with local stations resulting in cost-efficiencies
No efforts to increase or improve service delivery