TY - JOUR T1 - Addressing the Global Influence of Unethical Formula Marketing JF - Global Health: Science and Practice JO - GLOB HEALTH SCI PRACT DO - 10.9745/GHSP-D-22-00120 VL - 10 IS - 2 SP - e2200120 AU - Cecília Tomori Y1 - 2022/04/28 UR - http://www.ghspjournal.org/content/10/2/e2200120.abstract N2 - See related article by Reinsma et al.Unethical marketing of commercial milk formulas remains a global challenge.1 Despite the establishment of the Code more than 40 years ago, steps for its implementation remain inadequate. Few nations have adopted the Code in their legal frameworks, and the monitoring and enforcement of the laws and regulations remains inadequate. As a result, rampant violations of the Code continue, undermining breastfeeding and putting hundreds of lives at risk each year.2,3 The recent large World Health Organization (WHO) and UNICEF study1 undertaken in 8 countries with thousands of participants demonstrates that formula companies continue to have a pervasive influence on infant feeding decisions. They deploy sophisticated, emotionally resonant messages through multiple channels to undermine confidence in breastfeeding and to capture consumers. Distorting science is a key part of their strategy to convince parents as well as health professionals. The report's findings demonstrate the importance of efforts to enforce the Code so that families can make informed decisions.In a recent issue of GHSP, Reinsma et al.4 describe the evaluation of a project in the Philippines that aimed to address the gap in monitoring by building a platform that enabled reporting Code violations. As part of the project, the team provided outreach to a wide range of people including … ER -