ORIGINAL ARTICLE
Open Access
Keeping the Customer Satisfied: Applying a Kano Model to Improve Vaccine Promotion in the Philippines
Jonas Wachinger, Mark Donald C. Reñosa, Jerric Rhazel Guevarra, Jhoys Landicho-Guevarra, Maria Paz Demonteverde, Catherine Silvestre, Vivienne Endoma, Jeniffer Landicho, Mila F. Aligato, Thea Andrea Bravo, Rachel P. Chase and Shannon A. McMahon
Global Health: Science and Practice December 2023, https://doi.org/10.9745/GHSP-D-23-00199
Jonas Wachinger
aHeidelberg Institute of Global Health, Heidelberg University Hospital, Heidelberg, Germany.
Mark Donald C. Reñosa
aHeidelberg Institute of Global Health, Heidelberg University Hospital, Heidelberg, Germany.
bDepartment of Epidemiology and Biostatistics, Research Institute for Tropical Medicine – Department of Health, Muntinlupa, Philippines.
Jerric Rhazel Guevarra
bDepartment of Epidemiology and Biostatistics, Research Institute for Tropical Medicine – Department of Health, Muntinlupa, Philippines.
Jhoys Landicho-Guevarra
bDepartment of Epidemiology and Biostatistics, Research Institute for Tropical Medicine – Department of Health, Muntinlupa, Philippines.
Maria Paz Demonteverde
bDepartment of Epidemiology and Biostatistics, Research Institute for Tropical Medicine – Department of Health, Muntinlupa, Philippines.
Catherine Silvestre
bDepartment of Epidemiology and Biostatistics, Research Institute for Tropical Medicine – Department of Health, Muntinlupa, Philippines.
Vivienne Endoma
bDepartment of Epidemiology and Biostatistics, Research Institute for Tropical Medicine – Department of Health, Muntinlupa, Philippines.
Jeniffer Landicho
bDepartment of Epidemiology and Biostatistics, Research Institute for Tropical Medicine – Department of Health, Muntinlupa, Philippines.
Mila F. Aligato
bDepartment of Epidemiology and Biostatistics, Research Institute for Tropical Medicine – Department of Health, Muntinlupa, Philippines.
Thea Andrea Bravo
bDepartment of Epidemiology and Biostatistics, Research Institute for Tropical Medicine – Department of Health, Muntinlupa, Philippines.
Rachel P. Chase
aHeidelberg Institute of Global Health, Heidelberg University Hospital, Heidelberg, Germany.
cDepartment of Research Information Technology, The Ohio State University College of Medicine, Columbus, OH, USA.
Shannon A. McMahon
aHeidelberg Institute of Global Health, Heidelberg University Hospital, Heidelberg, Germany.
dDepartment of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, USA.
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