What Do We Demand? Responding to the Call for Precision and Definitional Agreement in Family Planning’s “Demand” and “Need” Jargon

This commentary offers a response to the call to improve family planning language that describes “need” and “demand” and proposes a set of recommendations to add precision, improve measurement, and foster shared understanding in family planning.


INTRODUCTION
Jargon-the specialized language used by people in the same work or profession-is only communicative if the people working in that profession have a common understanding of its meaning. As with most fields, family planning (FP) has its share of jargon and its own debates about the meaning of various pieces of jargon. As Speizer et al. 1 describe in this issue of GHSP, 2 terms, in particular, are frequently misused and misinterpreted: "demand" and "need." Speizer et. al. 1 make a call to action for the broader FP community to improve language and metrics to describe demand and need and to ensure that "the perspectives of users, potential users, and nonusers are included." This commentary offers an initial response to that call: it disambiguates several key terms; offers definitions for a set of interrelated yet distinct FP concepts; elaborates upon ongoing definitional and measurement challenges; and offers a set of recommendations to add precision, improve measurement, and foster shared understanding. Its main contribution is a demand typology framework, which can buttress existing, ongoing, and new efforts to respond to the call to action.

DEFINING FP JARGON
One of the initial areas of confusion in FP jargon is the field's frequent use of economic terms. Borrowed language includes "desire," "want," "need," and "demand." According to many economists, 2,3 "desire" is a wish, and "want" is a nonessential desire. "Need" is a necessity, essential for life, and "demand" as a desire plus ability and willingness to enact that desire (Box 1). In the context of disambiguating FP's "need" and "demand" terminology and measures, definitions are crucial.
Also crucial is having a shared definition of "family planning." FP generally supports the goal that anyone and everyone who has a desire to avoid pregnancy can be protected by voluntary, safe, and effective contraception (Box 2). FP is a broader concept than contraception, though like contraception, FP is generally focused on pregnancy prevention. * Because FP is focused on meeting the pregnancy prevention needs of individuals who desire to limit or avoid pregnancy, FP aims to transform need into demand. In this context, "demand" means that individuals who express the need to prevent pregnancy are willing and able to achieve that need, typically by using modern contraceptive methods. FP then sets out to meet demand with adequate supply (i.e., accessible contraceptives).
Reflecting on definitions and meanings, using the term "need" here, rather than "want," represents an important linguistic nuance. The need to avoid unwanted or unplanned pregnancy is essential. An individual's ability to prevent pregnancy is not something "nice to have," it is necessary-necessary for health, empowerment, education, wealth, and beyond. 4 In addition to the need and demand to prevent pregnancy, there are other types of desires, wants, needs, and demands related to FP, including demand to have reproductive autonomy, to use contraception, and to choose a specific contraceptive method ( Figure). These various types of desires and demands further complicate shared understanding of FP terms, and this lack of shared understanding distorts measurement approaches and interpretations. To add clarity, included herein is a brief description of each interrelated yet distinct type of FPrelated desire and demand (Box 3). 5

DEFINITIONAL AND MEASUREMENT CHALLENGES AND RECOMMENDATIONS
FP tends to conflate these 4 types of desires and demands, which creates some challenges for the field, especially for indicator development and measurement.

FP measurement usually categorizes an indi-
vidual's fertility desires as a binary (wants/ doesn't want; wants now/wants later). This concept is typically measured through direct questions to individuals about their fertility desires. For example, the Demographic and Health Surveys Program asks women aged 15-49 years, "Would you like to have (a/ another) child, or would you prefer not to have any (more) children?" and "How long would you like to wait from now before the birth of (a/another) child?" 6 However, fertility intentions are fluid. 7 Additionally, many individuals express ambivalent or indifferent pregnancy intentions. 8 As a result, the dichotomous approach to measuring an individual's pregnancy prevention desires is overly simplistic and inaccurate. 9 Pregnancy desires rest on a continuum and are perhaps better understood through the lens of pregnancy acceptability. 10 2. FP characterizes individuals who express the need to limit or delay pregnancy, but who are lacking the willingness and/or ability to enact that need as having "unmet need for family planning" and having "demand for family planning." These characterizations have several problems. First, "unmet need for family planning" is a misnomer. Based on a literal interpretation of needs expressed by individuals, the accurate framing is "unmet need for pregnancy prevention." Second, the need for pregnancy prevention is not equivalent to the need for contraception. For example, pregnancy prevention methods include not only contraception (modern and traditional) but also prolonged abstinence and breastfeeding, however, FP characterizes individuals who are using prolonged abstinence or breastfeeding to prevent pregnancy as having "unmet need for family planning." 11, 12 The field conflates the need for pregnancy prevention with the need for contraception. Again, the desire to limit or delay pregnancy is not equivalent to the desire to use contraception. Finally, characterizing individuals with the expressed need to prevent pregnancy as individuals with "demand for family planning" is incorrect. Demand is present when an individual has a willingness and ability to address their need. Individuals who express the need to prevent pregnancy do not necessarily have demand for FP.
3. FP assumes everyone who is using contraception has "met demand for family planning." This assumption also has several problems.

FIGURE. Four Types of Interrelated Yet Distinct Family Planning-Related Desires/Demands
One of the initial areas of confusion in FP jargon is the field's frequent use of economic terms.

BOX 3. Defining the 4 Types of Family Planning-Related Desires and Demands
Desire/Demand for Reproductive Autonomy: "Having the power to decide and control contraceptive use, pregnancy, and childbearing. For example, people with reproductive autonomy can control whether and when to become pregnant, whether and when to use contraception, which method to use, and whether and when to continue a pregnancy." 5 As previously described, an individual's desire for reproductive autonomy becomes demand when that individual is willing and able to achieve that desire. Uniquely, reproductive autonomy encompasses all other types of family-planning related demand.
Desire/Demand to Delay or Limit Pregnancy: In the case of desire, it is an individual's stated preference to avoid pregnancy/childbearing in the near-term (i.e., delay, usually measured as within the next 1-2 years) and/or long-term (i.e., limit). An individual's desire to limit or delay pregnancy transforms into demand when the individual is willing and able to enact that desire-through prolonged abstinence, breastfeeding, or contraception (modern or traditional). a Desire/Demand for Contraception: Similar to, but not to be confused with "demand for family planning," b this concept refers to an individual's desire to use a method or device that prevents pregnancy. Desire becomes demand when that individual is willing and able to use contraception.
Desire/Demand for a Specific Contraceptive Method: An individual's desire for a specific contraceptive method. An individual's desire transforms into demand when that individual is willing and able to use their preferred method.
a Abortion serves to limit or delay childbearing but does not delay or limit pregnancy. If the focus were on the demand to delay or limit childbearing, rather than demand to delay or limit pregnancy, abortion would be included in this list.
b "Demand for family planning" is a common family planning indicator. It is defined as the sum of (a) the number of women of reproductive age who are currently using (or whose partner is currently using) contraception and (b) the number of women of reproductive age who are classified as having unmet need for family planning. sexually transmitted infections and/or for other health-related reasons, such as to reduce the severity of menstrual-related cramping and bleeding. Second, some individuals may be contraceptive users despite wanting to become pregnant. For example, individuals who have been unable to access implant removal services would be captured as having "met demand" when, in fact, they have no demand for contraception and their reproductive autonomy has been curtailed. Finally, some individuals may be dissatisfied with their contraceptive method. These individuals would be classified as having "met demand for family planning," without regard to their desire for other contraceptive method(s).
Ideally, the FP field would aim to measure and understand all 4 types of interrelated, yet distinct desires, wants, needs, and demands. This requires more indicators that are more precise, which requires more complex data collection. To start, FP measurement can focus on answering a set of questions (Table) and developing a larger set of indicators that better address the 4 types of FP-related desires, wants, needs, and demands, among contraceptive users, potential users, and nonusers. Many of these questions have been addressed in recent years and related indicators have been proposed. [13][14][15][16] Each of these efforts is represented in this proposed FPrelated demand typology ( Figure, Box 3, Table).
By using shared definitions, recognizing a common demand typology, and addressing known measurement issues (language and beyond), FP can recapture shared meaning, understanding, and purpose. FP jargon can once again be communicative rather than obscuring.