Behavioral Insights Into Micronutrient Powder Use for Childhood Anemia in Arequipa, Peru

Figures & Tables

TABLE.

Summary of Discovery of Behavioral Barriers/Facilitators to Micronutrient Powder Use Among Caregivers in Peru

Decision-making Step	Prompt(Cue, Action, or Meaning)	Contextual Factor	Behavioral Construct	Barrier or Facilitator
Accessing MNP	Cue: The perspectives of people with authority on MNP hold greater weight	Caregivers are more likely to make decisions about their children’s health when an expert gives them the information.	Authority bias	Negative interactions with medical professionals can cause caregivers to not give MNP.
Using MNP at the moment of child feeding	Meaning: Is the action uncomfortable or painful such that it is avoided?	Children often react negatively to taste of MNP, making feeding difficult or unpleasant for caregiver.	Negativity bias	If children refuse food supplemented with MNP, caregivers may stop giving it.
Using MNP at the moment of child feeding	Action: Caregivers abruptly discontinue MNP	Caregivers abruptly decide to stop giving MNP when their child has diarrhea or another side effect.	Hot-to-cold empathy gap	Visceral reactions when a child is sick can lead to a rapid choice to discontinue MNP.