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ORIGINAL ARTICLES
Open Access

Increasing Contraceptive Use Among Young Married Couples in Bihar, India: Evidence From a Decade of Implementation of the PRACHAR Project

Laura Subramanian, Callie Simon and Elkan E. Daniel
Global Health: Science and Practice June 2018, 6(2):330-344; https://doi.org/10.9745/GHSP-D-17-00440
Laura Subramanian
aPathfinder International, Watertown, MA, USA. Now with Ariadne Labs, Boston, MA, USA.
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  • For correspondence: laura.sita@post.harvard.edu
Callie Simon
bPathfinder International, Washington, DC, USA. Now with Save the Children, Seattle, WA, USA.
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Elkan E. Daniel
cPathfinder International, New Delhi, India. Now with Swasti Health Catalyst, Bangalore, India.
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This article has a correction. Please see:

  • Update of: Subramanian et al., Increasing Contraceptive Use Among Young Married Couples in Bihar, India: Evidence From a Decade of Implementation of the PRACHAR Project - October 03, 2018

Critical program elements to improving voluntary contraceptive use among married youth included: (1) use of a socioecological intervention model of behavior change; (2) engaging both women and men; and (3) calibrating interventions to different moments in the life cycle of adolescents and youth. Trade-offs between intensive NGO-led models and less intensive government-led models occurred in effectiveness, scale of interventions, and sustained behavior changes.

ABSTRACT

Background: Evidence on effective behavior change programming for sexual and reproductive health among married youth aged 15–24 in developing countries is lacking. To address this gap, we examined monitoring, evaluation, and special study data from the Promoting Change in Reproductive Behavior of Adolescents (PRACHAR) Project, which was implemented between 2001 and 2012 in Bihar, India, over 3 phases using 2 different implementation models (NGO- and government-led).

Methods: We conducted a synthesis of evidence from multiple PRACHAR studies to identify key findings on intervention effectiveness, scalability, and sustained effects on behaviors. Data were triangulated from quantitative population-based quasi-experimental evaluations from each project phase; the project's performance monitoring database; and qualitative studies with beneficiaries.

Results: PRACHAR's original comprehensive NGO-led model, which included behavior change elements and multiple overlapping communication channels (including home visits and small-group meetings), increased contraceptive use among young married couples, and these outcomes were sustained 4–8 years after project interventions ended. Several program elements were critical to the effectiveness of PRACHAR, including use of a socioecological intervention model with emphasis on behavior change efforts; use of a gender-synchronized approach that engages both male and female partners; and intensity of interventions calibrated to different moments in the life cycle of adolescents and youth. While the hybrid government-NGO model of PRACHAR implementation reached greater scale than the original NGO-led model, comparison of results suggests trade-offs in effectiveness of interventions and sustained impacts.

Conclusions: A decade of learning from the PRACHAR Project in Bihar, India, finds that comprehensive programming with gender-synchronized interventions tailored to specific life stages and aimed at different levels of the socioecological model can effectively increase contraceptive use among married young people in a conservative context. Shifting from a more intensive NGO-led model to less intensive government implementation enhances scalability but may have diminished impact on reach and long-lasting effectiveness.

  • Received: 2017 Nov 29.
  • Accepted: 2018 Apr 26.
  • Published: 2018 Jun 27.
  • © Subramanian et al.

This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly cited. To view a copy of the license, visit http://creativecommons.org/licenses/by/4.0/. When linking to this article, please use the following permanent link: https://doi.org/10.9745/GHSP-D-17-00440

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Global Health: Science and Practice: 6 (2)
Global Health: Science and Practice
Vol. 6, No. 2
June 27, 2018
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Increasing Contraceptive Use Among Young Married Couples in Bihar, India: Evidence From a Decade of Implementation of the PRACHAR Project
Laura Subramanian, Callie Simon, Elkan E. Daniel
Global Health: Science and Practice Jun 2018, 6 (2) 330-344; DOI: 10.9745/GHSP-D-17-00440

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Increasing Contraceptive Use Among Young Married Couples in Bihar, India: Evidence From a Decade of Implementation of the PRACHAR Project
Laura Subramanian, Callie Simon, Elkan E. Daniel
Global Health: Science and Practice Jun 2018, 6 (2) 330-344; DOI: 10.9745/GHSP-D-17-00440
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Related Articles

  • Update of: Subramanian et al., Increasing Contraceptive Use Among Young Married Couples in Bihar, India: Evidence From a Decade of Implementation of the PRACHAR Project
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Subjects

  • Cross-Cutting Topics
    • Adolescents and Youth
    • Behavior Change Communication
    • Gender
  • Health Topics
    • Family Planning and Reproductive Health
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