Figures & Tables
Figures
- FIGURE 1.
Theory of Change for the Saturation+ (Saturation, Science, and Stories) Mass Media Campaign in Burkina Faso
* Rationale articulated in Hornik, 2002.5
† Sources: Lancet Child Survival Series 2003; Steinglass R, Cherian T, Vandelaer J, Klemm RD, Sequeira J. Development and use of the Lives Saved Tool (LiST): a model to estimate the impact of scaling up proven interventions on maternal, neonatal and child mortality. Int J Epid. 2011;40(2);519-520; Fox MJ, Martorell R, van den Broek N, Walker N. Technical inputs, enhancements and applications of the Lives Saved Tool (LiST). BMC Public Health. 2011;11 Suppl 3; and Lassi ZS, Salam RA, Das JK, Bhutta ZA. Essential interventions for maternal, newborn and child health: background and methodology. Reprod Health. 2014;11 Suppl 1:S1.
- FIGURE 2.
Weekly Radio Spots Messaging Calendar for the Burkina Faso Campaign, January–August 2013
Key: BREAST, early and exclusive breastfeeding; CF, complementary feeding; LBW, care of low birth weight infants; MAL, malaria prevention and treatment seeking; MH, maternal health: antenatal care attendance and delivery in a health facility; ORT, treatment seeking for diarrhea and use of oral rehydration solution and increased liquids; PNEUM, seeking treatment for pneumonia symptoms; WASH, water, sanitation, and hygiene.
Tables
- TABLE Lives Saved Model Predictions Used to Weight Messaging When Designing the Burkina Faso Radio Campaign
Theme of Messages No. of Lives Saved According to Modelinga Approximate No. of Months of Broadcasting ORT 3000+ 6 Malaria 3000+ 7 Breastfeeding 2000+ 5 WASH 2000+ 4 Pneumonia 1000–1500 4 Extra care for low birth weight infants 1000–1500 3 Complementary feeding 500–1000 3 Maternal health 500–1000 3 Abbreviations: ORT, oral rehydration therapy; WASH, water, sanitation, and hygiene.
↵a Number of lives predicted to be saved if the campaign were implemented at national scale (not in the RCT intervention zones alone). These were the original model predictions at the start of the campaign. Message weightings were altered further during the course of the campaign.
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