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ORIGINAL ARTICLE
Open Access

The Saturation+ Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso

Joanna Murray, Pieter Remes, Rita Ilboudo, Mireille Belem, Souleymane Salouka, Will Snell, Cathryn Wood, Matthew Lavoie, Laurent Deboise and Roy Head
Global Health: Science and Practice December 2015, 3(4):544-556; https://doi.org/10.9745/GHSP-D-15-00049
Joanna Murray
aDevelopment Media International, London, UK
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Pieter Remes
bDevelopment Media International, Ouagadougou, Burkina Faso
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Rita Ilboudo
bDevelopment Media International, Ouagadougou, Burkina Faso
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Mireille Belem
bDevelopment Media International, Ouagadougou, Burkina Faso
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Souleymane Salouka
bDevelopment Media International, Ouagadougou, Burkina Faso
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Will Snell
aDevelopment Media International, London, UK
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Cathryn Wood
aDevelopment Media International, London, UK
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Matthew Lavoie
bDevelopment Media International, Ouagadougou, Burkina Faso
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Laurent Deboise
bDevelopment Media International, Ouagadougou, Burkina Faso
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Roy Head
aDevelopment Media International, London, UK
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Article Information

vol. 3 no. 4 544-556
DOI 
https://doi.org/10.9745/GHSP-D-15-00049
PubMed 
26681703

Published By 
Global Health: Science and Practice
Online ISSN 
2169-575X
History 
  • Received: February 12, 2015
  • Accepted: August 26, 2015
  • Published online December 17, 2015.

Article Versions

  • Previous version (November 3, 2015 - 05:18).
  • You are viewing the most recent version of this article.
Copyright & Usage 
© Murray et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly cited. To view a copy of the license, visit http://creativecommons.org/licenses/by/3.0/. When linking to this article, please use the following permanent link: http://dx.doi.org/10.9745/GHSP-D-15-00049.

Author Information

  1. Joanna Murraya,
  2. Pieter Remesb,
  3. Rita Ilboudob,
  4. Mireille Belemb,
  5. Souleymane Saloukab,
  6. Will Snella,
  7. Cathryn Wooda,
  8. Matthew Lavoieb,
  9. Laurent Deboiseb,
  10. Roy Heada
  1. a​Development Media International, London, UK
  2. b​Development Media International, Ouagadougou, Burkina Faso
  1. Correspondence to Joanna Murray (joanna.murray{at}developmentmedia.net).
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Global Health: Science and Practice: 3 (4)
Global Health: Science and Practice
Vol. 3, No. 4
December 01, 2015
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The Saturation+ Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso
Joanna Murray, Pieter Remes, Rita Ilboudo, Mireille Belem, Souleymane Salouka, Will Snell, Cathryn Wood, Matthew Lavoie, Laurent Deboise, Roy Head
Global Health: Science and Practice Dec 2015, 3 (4) 544-556; DOI: 10.9745/GHSP-D-15-00049

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The Saturation+ Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso
Joanna Murray, Pieter Remes, Rita Ilboudo, Mireille Belem, Souleymane Salouka, Will Snell, Cathryn Wood, Matthew Lavoie, Laurent Deboise, Roy Head
Global Health: Science and Practice Dec 2015, 3 (4) 544-556; DOI: 10.9745/GHSP-D-15-00049
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  • Article
    • Abstract
    • INTRODUCTION
    • THE SATURATION+ APPROACH
    • Saturation Theory
    • IMPLEMENTATION OF THE BURKINA FASO CAMPAIGN
    • LESSONS LEARNED AND RECOMMENDATIONS FOR SCALE-UP
    • LIMITATIONS
    • CONCLUSION
    • Acknowledgments
    • Notes
    • REFERENCES
  • Figures & Tables
  • Info & Metrics
  • Comments
  • PDF

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  • Are We Using the Right Approach to Change Newborn Care Practices in the Community? Qualitative Evidence From Ethiopia and Northern Nigeria
  • 'People have started to deliver in the facility these days: a qualitative exploration of factors affecting facility delivery in Ethiopia
  • 'Grandmother, arent you going to sing for us? Current childcare practices and caregivers perceptions of and receptivity to early childhood development activities in rural Burkina Faso
  • Modelling the effect of a mass radio campaign on child mortality using facility utilisation data and the Lives Saved Tool (LiST): findings from a cluster randomised trial in Burkina Faso
  • Cost-effectiveness and economies of scale of a mass radio campaign to promote household life-saving practices in Burkina Faso
  • Behavior Change Fast and Slow: Changing Multiple Key Behaviors a Long-Term Proposition?
  • Behavior Change After 20 Months of a Radio Campaign Addressing Key Lifesaving Family Behaviors for Child Survival: Midline Results From a Cluster Randomized Trial in Rural Burkina Faso
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    • Behavior Change Communication
    • Health Systems
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    • Maternal, Newborn, and Child Health
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