Formative Research to Inform Market-Based Interventions to Increase Egg Purchase and Consumption in Tigray, Ethiopia

Figures & Tables

TABLE 2.

Local Market Egg Retailer’s Adherence to Implementing the TIPs to Increase Consumer Egg Consumption, Tigray, Ethiopia^a

Practice	No. Retailers Who Tried TIP (N=10)	No. of Market Days Implemented			Seller Feedback
Practice	No. Retailers Who Tried TIP (N=10)	3 Days	2 Days	1 Day	Seller Feedback
Creating and using improved packaging	4	2 sellers	2 sellers		Two sellers made new packaging devices and were somewhat interested in continuing but did not feel loss to breakage during transport and/or storage was a barrier.
Offering a slight discount to bulk purchases	4	4 sellers			Sellers were willing to try different methods but found consumers confused by discounted eggs.
Selling hardboiled eggs	6	4 sellers	2 sellers		Consumers were not interested in buying hardboiled eggs for their children.
Selling oil-coated eggs	6	5 sellers		1 seller	Sellers were interested and pleased with the results. They saw the potential of extending shelf life to sell eggs when prices were higher but also found this practice time consuming and too labor intensive.

Abbreviation: TIPs, trials of improved practices.
↵a There is a difference in numbers between those sellers who initially agreed to try the practice and those who actually followed through.

TABLE 3.

Key Barriers and Enablers to ASF Retailers’ Promotion, Sale, and Business, Tigray, Ethiopia

Method	Objective	Key Barriers	Key Enablers
Structured market transect walk	Understand market setting and infrastructure	Lack of electricity for cold storage (to ensure food safety and increase product shelf life) Lack of permanent location to sell product Lack of promotion of product Unregulated competition Seasonal fasting	Market as social gathering place Trust between the consumer and retailer Profitability of products
Key informant interviews with ASF retailers	Understand retailers’ perceptions of constraints and enabling factors for making a profitable and sustainable livelihood from selling ASFs in local markets
TIPs with egg retailers Market observation with retailer Practice negotiation Practice follow-up	Test feasibility of improved practices with egg retailers Observe current practice Reveal which relevant improved practice(s) that egg retailers are willing to try Reveal which relevant practices retailers are able to sustain over the trial period; adaptations that retailers adopt; perceptions of benefits and negative consequences	Lack of time to promote product due to business of market Perception among consumers that retailer is promoting new practice for purely financial gains Household consumers are not their usual buyers	Curious consumers Innovative mindset among retailers