TABLE Lives Saved Model Predictions Used to Weight Messaging When Designing the Burkina Faso Radio Campaign

Theme of Messages	No. of Lives Saved According to Modeling^{^a}	Approximate No. of Months of Broadcasting
ORT	3000+	6
Malaria	3000+	7
Breastfeeding	2000+	5
WASH	2000+	4
Pneumonia	1000–1500	4
Extra care for low birth weight infants	1000–1500	3
Complementary feeding	500–1000	3
Maternal health	500–1000	3

Abbreviations: ORT, oral rehydration therapy; WASH, water, sanitation, and hygiene.
↵a Number of lives predicted to be saved if the campaign were implemented at national scale (not in the RCT intervention zones alone). These were the original model predictions at the start of the campaign. Message weightings were altered further during the course of the campaign.