Intervention Characteristics of Targeted Client Communication
| Deployment Characteristic | Definition |
|---|---|
| Modality | To which communication channel (voice, SMS/text, social media platform) were messages sent? |
| Directionality | Were messages one-way or two-way; provider to client and/or client to provider? |
| Tailoring | Were messages sent with information specific to the client, such as messages that include the client's name, the nearest or most appropriate clinic to receive services, or address a particular set of risk factors. |
| Phrasing | Were messages sent to inform or to motivate a client? |
| Schedule | When and how frequently were messages sent? For example, SMS reminders sent at 10am, 3 days and 1 day before child's vaccination date. |