TY - JOUR T1 - Social Franchising: A Blockbuster to Address Unmet Need for Family Planning and to Advance Toward the FP2020 Goal JF - Global Health: Science and Practice JO - GLOB HEALTH SCI PRACT SP - 147 LP - 148 DO - 10.9745/GHSP-D-15-00155 VL - 3 IS - 2 A2 - , Y1 - 2015/06/01 UR - http://www.ghspjournal.org/content/3/2/147.abstract N2 - Social franchising has scaled-up provision of voluntary family planning, especially long-acting reversible contraceptives, across Africa and Asia at a rapid and remarkable pace. The approach should be pursued vigorously, especially in countries with a significant private-sector presence, to advance the FP2020 goal of providing access to modern contraception to 120 million additional clients by 2020.See related articles by Munroe and by Thurston.In this issue of GHSP, we showcase 2 landmark articles on family planning social franchising. Social franchising differs from social marketing by focusing on providing a service (typically a clinical service), such as inserting and removing contraceptive implants, along with providing the accompanying needed products. It taps the vast resource of largely small-scale private health outlets in developing countries. While the approach has been around for some time, Population Services International (PSI) and Marie Stopes International (MSI) have “honed” the model to a highly successful, keen intervention.Among the key ingredients described by Thurston and colleagues1 are:Amenable settings with an adequate private sector already serving low-income clients and a favorable government policy environment, including a positive climate for task sharingMotivated providers, often female, supportive of reproductive health services and well-located in low-income areas with little overlap with other reproductive health providersKey support including: competency-based clinical training, minimum … ER -