FIGURE 1. Theory of Change for the Saturation+ (Saturation, Science, and Stories) Mass Media Campaign in Burkina Faso
* Rationale articulated in Hornik, 2002.5
† Sources: Lancet Child Survival Series 2003; Steinglass R, Cherian T, Vandelaer J, Klemm RD, Sequeira J. Development and use of the Lives Saved Tool (LiST): a model to estimate the impact of scaling up proven interventions on maternal, neonatal and child mortality. Int J Epid. 2011;40(2);519-520; Fox MJ, Martorell R, van den Broek N, Walker N. Technical inputs, enhancements and applications of the Lives Saved Tool (LiST). BMC Public Health. 2011;11 Suppl 3; and Lassi ZS, Salam RA, Das JK, Bhutta ZA. Essential interventions for maternal, newborn and child health: background and methodology. Reprod Health. 2014;11 Suppl 1:S1.